Capital Connection

Pitch. Raise. Grow.

An accelerator that brings together high-growth D2C startups and relevant investors. 

SEPTEMBER 15, 2021

Accelerating Digital-First Consumer Startups

The D2C movement has leapfrogged during the pandemic. An increasing number of consumers are becoming online shoppers. D2C brands define consumer experiences today—over 800 D2C brands are catering to an online shopper base of 100 Mn. The D2C market, growing at a CAGR of 25%, is set to become a $100 Bn opportunity by 2025. 

Capital Connectionan initiative by FundEnable in association with HSBC India, will provide support to entrepreneurs leading the D2C revolution in India. By partnering with industry experts, incubators, and a global network of investors, we aim to fast-track & facilitate funding for high-potential digital-first consumer businesses. 


The Startups We Are Looking For...

We definitely want to meet you, if you are a startup that:

is in the Direct-To-Consumer sector

has an innovative technology offering

and is revenue-generating

We will evaluate all startups based on team, value proposition, market size, proof of concept, traction, and entry barriers. Our evaluation team might request e-meetings to know more about your startup as a part of the selection process. Our final cohort will comprise of only 25 startups. 

Meet Our Evaluation Team!

Vikrant Potnis
Founder, FundEnable and Indian Academy of Venture Capital


Hemant Gupta
MD, BIL Ryerson Technology Startup Incubator Foundation


Anuj Kanwar
Transaction Banking Head, HSBC Commercial Banking


Tapas Banik
Senior Vice President, HSBC Commercial Banking


Capital Connection Timeline

Plan your applications accordingly! Note that only 25 startups will be selected in the final cohort. 

 September 15, 2021

Pitch To Relevant Investors

25 Startups | 10 VCs | 1-on-1 Meetings


10 AM to 10:10 AM

Opening Address

10:10 AM to 10:30 AM

Reverse Pitch

10:30 AM to 1:45 PM

Investor-Founder Speed Dates (10 minutes per meeting)

1:45 PM to 2:00 PM

Consolidating Investor Feedback & Closing Address

Capital Connection Benefits

Entrepreneurial Development & Insights

  • Receive personalized 1-on-1 mentoring support 
  • Leverage our community of 20+ incubators
  • Engage with our tribe of 1,500+ entrepreneurs

Investor Acess & 1-on-1 Pitching Sessions

  • Refine your business plan & prepare to pitch
  • Pitch to 10 relevant venture capital funds
  • Get investment banking assistance for deal closure

Marketing & Visibility for Your Startup

  • Meet industry experts & thought leaders
  • Leverage our online & ecosystem audience
  • Chance to be covered by leading media houses

Investor Partners.

Incubator Partners


  • In a nutshell, Direct-To-Consumer startups manufacture, market, sell, and ship their products to the consumers without relying on middlemen such as distributors, retail channels, etc.
  • We do encourage you to apply, however, we are keen on early traction/revenue generating startups for this cohort.
  • All selected startups will get the opportunity to pitch 1-on-1 to a minimum of 10 venture capital funds. Every pitching session will be restricted to 10 minutes – 5 minutes of pitch followed by 5 minutes of Q&A. We will provide you with a template for the pitch, share feedback, and facilitate further conversation basis the feedback.
  • No, there are no registration charges. However, for the investment banking assistance on deal closure, we will charge a success fee basis investment amount and scope of work.
  • Absolutely! We will assist you in finding valuation, structuring the deal, along with the legal and compliance aspects of the transaction.
  • This program targets to assist early-stage startups looking to raise their seed to pre-series A round (up to INR 5 Cr).